Managing a global trademark portfolio can be more challenging than ever, but that doesn’t mean that you cannot take steps to protect your intellectual property and make the most out of what you have. An Orange County, California trademark lawyer can help you understand the value of what you have and help you take the right approach to growing your portfolio and expanding your business. With the right approach, you can keep up as markets evolve and stay in compliance with the rules of different countries as you expand your footprint.

What Are the Important Parts of Global Trademark Management?

There is no one-size-fits-all approach, but there are some things that any company should keep in mind as they strive to protect their global trademark portfolio and add to it. You should think about:

  • Setting a realistic budget
  • Developing an efficient way to screen and search for IP in different markets
  • Working with trusted agents in different markets who can help you adhere to local rules and standards
  • Renewing trademarks when necessary
  • Ensuring that you do not lose out on important digital assets, like domain names or social media handles

When Should I Review My Global Trademark Portfolio and Strategy?

It’s also important to review your global trademark portfolio from time to time. We recommend taking a serious look at your portfolio at least once per year. This is also a good time to evaluate your strategy and how it has paid off.

Of course, it’s also a good idea to schedule a review after any major deals are made. Even if you have carefully researched a new deal, it’s a good idea to check for any potential opportunities or liabilities you may have missed.

How Can I Reduce Risk During Mergers & Acquisitions?

Your intellectual property can often be counted among your most valuable assets. This is why it’s so important to know the value of your global trademark portfolio and any other IP before you enter into any merger or acquisition agreement. You need to do your due diligence so that you know exactly what kind of value your company offers.

If you are merging with another company or acquiring another business, then you have to also know exactly what they are bringing to the table. What is the value of their intellectual property? How do their trademarks and other IPs complement what’s in your portfolio?

Do I Need a Lawyer?

Yes, having an attorney who knows about global trademarks and intellectual property is practically a necessity in today’s world. Before you enter into any kind of business deal, a lawyer can review a proposed agreement and make sure that you are making a well-informed decision.

Talk to an Intellectual Property Lawyer Today

So if you want to make the most out of your global trademark portfolio, contact Burns Patent Law. We can help you manage your portfolio and leverage it in licensing, mergers, or acquisition deals. If you do not know the value of your intellectual property, someone who does might be able to take advantage of you.